Archive for Marketing

Product Description
What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common?

They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.

“Internet Marketing from the Real Experts” is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars th… More >>

Internet Marketing From The Real Experts


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Feb
20

What is Internet Marketing?

Posted by: Ed Andriessen | Comments Comments Off

Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world’s Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Still Internet marketing has gotten a raw deal. Read More→

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Aug
20

Library – 8 Biggest Mistakes Webinar – #2

Posted by: Ed Andriessen | Comments Comments Off

Here is my archive copy of the second excerpt from a recent webinar, “The 8 Biggest Mistakes for Business Blogs (and How to Avoid Them)”.

This piece discusses, “Mistake #2 -- Not Having A Strategy”.  The solution is to select the optimal strategy for the blog, either external or internal and then apply the category (or combination of categories) to maintain focus.

If you are interested in viewing the entire webinar, please visit Business Training Resource and sign up for the newsletter and updates. You’ll gain immediate access to the entire webinar recording.

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Jul
11

Demo of Video email

Posted by: Ed Andriessen | Comments Comments Off

During a recent internet marketing workshop, I discussed a new communication technology, video email.

Originally posted to my Business Training Resource Blog, in this video I display an actual video email that I sent to a client and take a few questions from the audience.

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Jun
16

Drive Your Marketing With Events Video

Posted by: Ed Andriessen | Comments Comments Off

This video was posted originally at my Business Training Resource site.

I realized with so many different websites, it’s tough to keep things organized.  So I’ll be using my personal site to keep everything I that I post in other sites in one place.

Since more of my training and consulting work is moving in the direction of internet marketing, most of my posting will be focused on that subject (however, I should be able to squeeze some other fun stuff in as well).

This is the first in a series of posts about the Five Channels of New Media strategy.

Although events are not a channel, events drive all the other elements of new media:

  • Business blogs
  • Voice broadcasting
  • E-mail marketing
  • Video (including video e-mail)
  • Web Conferencing (for webinars and selling)

You’re always welcome to comment.

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Categories : Marketing, Training
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